Prow Thai Letšoao la Kgwebo le Sephutheloana by Piti Amornlertwattana

Prow Thai Letšoao la Kgwebo le Sephutheloana by Piti Amornlertwattana is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Prow Thai Letšoao la Kgwebo le Sephutheloana

by Piti Amornlertwattana

Client: Prow Thai

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Prow Thai Letšoao la Kgwebo le Sephutheloana

Moralo o ikemisetsa ho theha setšoantšo se secha le sa sejoalejoale sa Prow Thai, lebitso la kgwebo la oli ya kokonete e hlwekileng le lisebelisoa tsa botle le thehilweng ke balemi ba borwa ba Thailand. Ka ho kgothaletswa ke sebōpeho sa tlhaho sa kokonete, sephutheloana se na le mokhoa wa matheba a mmala le pokello e kganyang ya mebala e bontšhang bokgoni ba mesebetsi ya matsoho le matla a ka morao ho lihlahisoa. Mebala e tšoeu kaofela, e hopolang nama ya kokonete, e emela bohloeki, hlwekileng le botlhaho ba tlhaho ba lebitso la kgwebo.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Prow Thai Letšoao la Kgwebo le Sephutheloana ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Prow Thai Letšoao la Kgwebo le Sephutheloana e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Prow Thai Letšoao la Kgwebo le Sephutheloana ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimensions & Packaging: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tags: branding, packaging, virgin coconut oil, cosmetic, lotion
Production Technology: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Design Challenge: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Research: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiration: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Project Duration: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Operation Flow: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Image Credits: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com