Jincaitou Primary Function: Paketjhing ea Baijiu ka Yiyang Liu

Moralo oa Jincaitou Primary Function: Paketjhing ea Baijiu ka Yiyang Liu ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Jincaitou Primary Function: Paketjhing ea Baijiu

ka Yiyang Liu

Moreki: Gui Brewery Co., Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

26,201

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #117381

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Jincaitou Primary Function: Paketjhing ea Baijiu

Jincaitou ke moralo oa paketjhing bakeng sa letoto la lino tse matla tsa Machaena tse bitsoang baijiu. Sekoahelo se entsoe ka thepa e boemo ba lijo, 'me mokhoa oa sona o kopanya khatiso ea decal ea sejoale-joale le mekhoa ea setso ea enamele. Ka pele ho pakete ho na le tau e tantšang, jade ruyi le magpie, litšoantšo tse tharo tse amanang le lehlohonolo tsona setsong sa Machaena. Ka morao ho bontšoa lifensetere tse takiloeng tsa mokhoa oa ho etsa joala, ho tloha ho fepeng le ho pheha ho ea ho belisoeng le ho tsokotsoa. Pakete e lekana 105 ka 105 ka 260 lidimilimithara 'me e sebelisa mekhoa ea sejoale-joale ea tlhahiso e bolokang litšenyehelo li le tlaase.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Jincaitou Primary Function: Paketjhing ea Baijiu ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Jincaitou Primary Function: Paketjhing ea Baijiu e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Jincaitou Primary Function: Paketjhing ea Baijiu ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Boholo le Phuthelo: Width 105mm x Depth 105mm x Height 260mm
Lithegi: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Theknoloji ya Tlhahiso: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Phephetso ya Moralo: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Dipatlisiso: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Kgothaletso: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Nako ya Projeke: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Tsamaiso ya Mosebetsi: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Litho tsa Sehlopha: Yiyang Liu