BonBonne Nuit Mosebetsi wa Mantlha: Sephuthelo sa Lipompong by Ka Wai Tsun

BonBonne Nuit Mosebetsi wa Mantlha: Sephuthelo sa Lipompong by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2021

BonBonne Nuit Mosebetsi wa Mantlha: Sephuthelo sa Lipompong

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About BonBonne Nuit Mosebetsi wa Mantlha: Sephuthelo sa Lipompong

Mongolo wa Buka: BonBonne Nuit ke letoto la moralo wa liphuthelo tsa lipompong. Lebitso lena le kopanya mantsoe a mabeli a Sefora, bon bon, e leng lipompong, le bonne nuit, e leng "bosiu bo botle." Mohopolo ona o mema bareki hore ba latswe litoro tsa bona tse hlakileng tseo ba li laolang. Liphutlelo tsena li sebelisa mokhoa oa montage o kopanyang likarolo tsa surrealism. Kaha litoro tse hlakileng li ka laoloa, pale e fumanehang sephuthelong se seng le se seng e bontsha takatso eo batho ba atisang ho ba le eona. Mabitso a lihlahisoa a hlahisoang a rerilwe hore a hlohlelletse maponahalo a bohlale kelellong ea motho. Letoto lena le kenyelletsa mekotlana e meraro, libokose tse tharo tse nyane tse potolohileng, le libokose tse peli tse nang le limela tse tsamaellanang.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

BonBonne Nuit Mosebetsi wa Mantlha: Sephuthelo sa Lipompong ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. BonBonne Nuit Mosebetsi wa Mantlha: Sephuthelo sa Lipompong e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, BonBonne Nuit Mosebetsi wa Mantlha: Sephuthelo sa Lipompong e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.