Lipton Pop Art Special Edition Sesebediso se ka Sehlooho: Sepakete sa Kopi ya Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2021
Lipton Pop Art Special Edition Sesebediso se ka Sehlooho: Sepakete sa Kopi ya Seno
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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The Design
About Lipton Pop Art Special Edition Sesebediso se ka Sehlooho: Sepakete sa Kopi ya Seno
Sengoliloeng sa Buka: Lipton Pop Art Special Edition ke pokello ya likopi tse nyenyane tsa seno tse etselitsoeng 'maraka wa Russia. Kopi ka 'ngoe ea 250 ml e na le litšoantšo tse khanyang tse hlohellwang ke boitšoaro bo matla ba Pop Art le litaele tsa baetsi ba khethehileng ba bonono. Mosebetsi wa bonono o mebala-bala o kopantswe le semelo se natefisang le se nang le boiphihlelo ba khoebo ea Lipton. Sepheo ke ho tlisa karolo ya boiphihlelo ba galari ka har'a mabenkele le ho thusa hore sepakete se hlahelle ho feta tse ling shelefong e tletseng. Sebopeho se senyenyane se bobebe 'me se bonolo ho jara, kahoo seno se loketse ho nooa ha motho a le tseleng.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Lipton Pop Art Special Edition Sesebediso se ka Sehlooho: Sepakete sa Kopi ya Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Lipton Pop Art Special Edition Sesebediso se ka Sehlooho: Sepakete sa Kopi ya Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Lipton Pop Art Special Edition Sesebediso se ka Sehlooho: Sepakete sa Kopi ya Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
- Tags
- Packaging, Beverage
- Inspiration
- Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
- Team Members
- PepsiCo Design & Innovation
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