Yamamotoyama Rebranded Tee Pakete by Eisuke Tachikawa

Yamamotoyama Rebranded Tee Pakete by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Moputso oa Platinamo oa A' Design Award in Moralo wa Phuthelo Competition Category.

PlatinamoPhuthelo· 2021

Yamamotoyama Rebranded Tee Pakete

by Eisuke Tachikawa

Client: Nosigner

Moputso oa Platinamo oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Yamamotoyama Rebranded Tee Pakete

Yamamotoyama ke e mong oa barekisi ba tee ba khale ka ho fetisisa Japane. E bile ea pele ea ho rekisa Green tea kajeno. Ka mohopolo oa ho Khutlela tšimolohong ea Edo, NOSIGNER e ntlafalitse liphutheloana ho boloka setso sa tee sa setso se phela le ho se fetisetsa bokamosong. Ho li etsa tsa sejoale-joale ha li ntse li boloka botle ba mofuta oa nalane e telele, NOSIGNER o ile a bua ka mebala ea setso le sebopeho sa meqolo e nang le li-crest tse nyane tsa pele tsa Yamamotoyama le setaele sa calligraphy sa Edo.

The Recognition

About the Moputso oa Platinamo oa A' Design Award

Yamamotoyama Rebranded Tee Pakete ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Yamamotoyama Rebranded Tee Pakete e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. Yamamotoyama Rebranded Tee Pakete ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Inspiration: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Team Members: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Image Credits: Photography: Sato Kunihiko

Read the Press Release