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Nianfenyuanjiang Sepakete sa Joala by Dai Longfeng

Nianfenyuanjiang Sepakete sa Joala by Dai Longfeng is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.


BoronsePhuthelo· 2024

Nianfenyuanjiang Sepakete sa Joala

by Dai Longfeng

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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The Design

About Nianfenyuanjiang Sepakete sa Joala

Nianfenyuanjiang ke moralo wa sepakete bakeng sa joala se hlahisoang Bozhou, Chaena. Moralo o nka mekoallo ea lehlaka, e leng mokhoa oa setso oa Machaena oa ho ngola, e le qaleho ea oona. Lipolelo tsa bohlokoa tse tsoang bukeng ea Tao Te Ching, e ngotsoeng ke rafilosofi Laozi, ea hlahetseng Bozhou, li kentsoe holim'a libaka tse ka ntle. Lebokose le na le boholo ba 350 ka 120 ka 280 mm, 'me le sebelisa moralo o tloaelehileng oa ho buleha, o loketseng tlhahiso e kholo mme o sireletsa sehlahisoa. Pampiri e etsisang sebopeho sa lehong e nkela lehong sebaka, e leng se tšehetsang ts'ireletso ea tikoloho.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Nianfenyuanjiang Sepakete sa Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Nianfenyuanjiang Sepakete sa Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Nianfenyuanjiang Sepakete sa Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Packaging with bamboo slips with Chinese cultural characteristics as the source point, skillfully combined with the classic quotes in "Tao Te Ching", so that the packaging highlights product grade and cultural thickness.
Dimensions & Packaging
350X120X280
Tags
Chinese culture,Chinese liquor,Environmental protection imitation wood material
Production Technology
Paper imitation wood effect,It is conducive to environmental protection, reducing and replacing wood.
Design Challenge
The real degree of imitation wood is a big challenge.
Research
The combination of traditional Chinese culture and modern craftsmanship.
Inspiration
Nianfenyuanjian is a kind of liquor produced in Bozhou, China. It has a history of more than 1,800 years. Laozi, a famous philosopher in Chinese history, was also born in Bozhou. His book, The Tao Te Ching, is one of the greatest masterpieces in Chinese history.The packaging design will be inspired by this.
Project Duration
March 2023,Shenzhen, China.
Operation Flow
Conventional open box type,It is conducive to mass production and product protection.
Image Credits
Longfeng Dai

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