East Travel Sesebelisoa sa ho Paka Lino tse Tahang by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2021
East Travel Sesebelisoa sa ho Paka Lino tse Tahang
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About East Travel Sesebelisoa sa ho Paka Lino tse Tahang
East Travel ke moralo wa ho paka baijiu, joala ba setso ba Machaena bo tsoang ho distillation. Botlolo bo sebelisa sebopeho se bonolo sa selinta sa khalase se loketseng tlhahiso ka bongata. Sekoahelo se bopiloe joalo ka maqhubu a metsi, e leng tšupiso ho metsi a boleng bo phahameng a sebelisoang ha ho lokisoa joala. Leibole le entsoe ka pampiri e khethehileng, 'me setšoantšo le lebitso la sehlahisoa li koahetsoe ka boronse. Sepakelo sa ka ntle se entsoe ka bagasse e hatelloang, e leng likhoele tse setseng ka mor'a hore moba o feturuoe, e leng thepa e senyehang ka tlhaho. Moralo o nka matla ho tsoa setsong sa setso sa Machaena le mekhoeng ea setso ea ho lokisa joala.
The Recognition
About the Moputso oa Silevera oa A' Design Award
East Travel Sesebelisoa sa ho Paka Lino tse Tahang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. East Travel Sesebelisoa sa ho Paka Lino tse Tahang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. East Travel Sesebelisoa sa ho Paka Lino tse Tahang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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