Deng Long Ji Sesebediswa sa Sehlahiswa: Sepakiso sa Veine by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2021
Deng Long Ji Sesebediswa sa Sehlahiswa: Sepakiso sa Veine
by Wen Liu, Qiumin Chen and Weijie Kang
Client: Changyu
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #119519The Design
About Deng Long Ji Sesebediswa sa Sehlahiswa: Sepakiso sa Veine
Mongolo wa Buka: Deng Long Ji ke moralo wa sepakiso sa veine, o entsweng bakeng sa letshwao la veine la Sechina. Sebopeho sa lebotlolo se tswa ho lohlapo lwa setso sa Sechina, sebopeho se amanang le katleho le mekete. Sekhurumetso sa lebotlolo se kgabisitswe ka mokgabiso wa lattice ya lefastere la Sechina. Lebokoso la mpho le entswe ka acrylic e besitsweng e kgabisitsweng, mme lebotlolo le entswe ka glasi e besitsweng e kgabisitsweng. Lebokoso le lekana ka bophara ba 109.02 ho isa ho 109.02 ho isa ho 280.5 milimithara. Moralo ona o hlahisa veine ka mokgwa wa hajwale wa botle ba Sechina mme o ikemiseditse ho fetola pono e tlwaelehileng ya hore veine e le sehlahiswa sa Bophirimela feela.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Deng Long Ji Sesebediswa sa Sehlahiswa: Sepakiso sa Veine ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Deng Long Ji Sesebediswa sa Sehlahiswa: Sepakiso sa Veine e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Deng Long Ji Sesebediswa sa Sehlahiswa: Sepakiso sa Veine e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
- Dimensions & Packaging
- Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm - Tags
- New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
- Production Technology
- The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
- Design Challenge
- The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
- Research
- Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
- Inspiration
- Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
- Project Duration
- 2019-08~2020~01 Shenzhen, China
- Operation Flow
- From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
- Team Members
- Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang
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