Genki Forest Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Metsi a Sparkling by Genki Forest

Genki Forest Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Metsi a Sparkling by Genki Forest is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2021

Genki Forest Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Metsi a Sparkling

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Genki Forest Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Metsi a Sparkling

Mongolo wa Buka: Genki Forest ke moralo wa sepakete sa botlolo bakeng sa metsi a sparkling. Botlolo e entswe ka PET, e leng polasetiki e bobebe le e ponaletsang, e kgonang ho itshwara khahlanong le dikoto le ho thusa ho boloka carbon dioxide ka hare. Tlhaku e kgolo e ntsho ya Sechaena, e hlohlelletsweng ke mokgwa wa kgale wa ho ngola ka bokgabo (calligraphy), e behilwe hodima sebaka se sebolokehileng se sesoeu se sebatana, e fa lebole sebopeho se bonolo le sa mehleng ena. Moedi wa botlolo o boreledi, mme karolo e patisitsweng ka ho fetisisa e fumaneha moo letsoho le e tshwarang teng, ho ntlafatsa boiketlo ba ho e tshwara. Lehetleng ho na le mokgahlo wa dikhutlo-tharo tse shebahalang e ka o gwetsweng ka hare, mme sekwahelo se hatisitswe ka lera le bontshang tsela ya ho e bula. Botlolo e na le bophara ba 67.3 mm le bolelele ba 209.25 mm.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Genki Forest Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Metsi a Sparkling ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Genki Forest Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Metsi a Sparkling e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Genki Forest Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Metsi a Sparkling e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai