Diablo Black Lebole la Veine by Ximena Ureta

Diablo Black Lebole la Veine by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Diablo Black Lebole la Veine

by Ximena Ureta

Client: Concha y Toro

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Diablo Black Lebole la Veine

Diablo Black ke lebole la veine le entsoeng bakeng sa veine ea Chile e tsoang sebakeng sa Maule. Lebole lena le hlahisa Diabolose e le setšoantšo se seholo, se bontšang sebopeho se lefifi, se makatsang le se hloahloa. Lebole lena le sebopeho sa khonopo le hatisitsoe ka mekhoa ea offset ka mebala e supileng e khethehileng lekhethong le ikamahanyang ka boeona, mme le felisitsoe ka foelo ea khauta e sa benyeng, ho hatella le vanishe ea UV e boreleli. Ho ile ha hlokahala liteko tse pheta-phetoang ho hatisa mebala holim'a foelo ea khauta e benyang, e le hore sefahleho se hlahe pakeng tsa botšo, bofubelu le khauta ka ponahalo e chesehileng. Moralo ona o kopanya moetlo oa veine le moea oa letšoao la sejoale-joale.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Diablo Black Lebole la Veine ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Diablo Black Lebole la Veine e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Diablo Black Lebole la Veine ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimensions & Packaging: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Tags: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Production Technology: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Design Challenge: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Research: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiration: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Project Duration: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Operation Flow: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Team Members: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Image Credits: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez