Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama by Dmitry Kultygin

Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama

by Dmitry Kultygin

Client: Dmitry Kultygin

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

24,278
Verified Award Winner
Verify Award Status for #120913

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama

Solemici ke moralo oa sephuthelo bakeng sa lijo tse monate tsa nama tsa Setaliana tse kang salami le prosciutto. Moralo ona o bapisa tatso ea sehlahiswa le mesebetsi e phethahetseng ea bonono ba Renaissance. Sephuthelo se ka sehloohong ke pane ea polasetiki e hatisitsoeng ka sebōpeho sa lejoe la 'mabole. Sehlooho sa pampiri se hlahisoa ka khatiso ea offset le ho hatella ka foili ea khauta, tse tšehetsang boemo bo phahameng ba sehlahiswa. Pane e na le bophahamo ba limilimithara tse 225 le bophara ba limilimithara tse 123. Mebala e khanyang le lintlha tse fapaneng li thusa sehlahiswa ho hlahella shelefong ea lebenkele. Moralo ona hape o bonahatsa tlhompho bakeng sa mekhoa ea setso ea tlhahiso.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin