Rikchari Mosebetsi oa Mantlha: Sepakete sa Kofi by Planetario

Rikchari Mosebetsi oa Mantlha: Sepakete sa Kofi by Planetario is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2021

Rikchari Mosebetsi oa Mantlha: Sepakete sa Kofi

by Planetario

Client: Rikchari Packaging by Planetario

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Rikchari Mosebetsi oa Mantlha: Sepakete sa Kofi

Mongolo oa Buka: Rikchari ke moralo oa sepakete bakeng sa letshwao la kofi la Peru le shebaneng le tsoelo-pele e tsitsitseng le boikarabelo ba sechaba. Lebitso Rikchari le bolela ho tsoha ka puo ea Quechua, mme tlhaku C e etsa setšoantšo se bontšang tlhaku ea kofi hammoho le leihlo. Sepakete sena se latela moralo oa logo, o sebelisang kaho ea mongolo e hlohellelitsoeng ke mefuta ea sebopeho sa geometri ea 'Muso oa Inca oa Peru, o tsejoang ka hore ke Tocapu. Kofi ena e hlahisoa Chirinos, ka leboea ho Peru, botlase ba 1700 metres holimo ho leoatle. Moralo ona o hlahisa kofi joalo ka sehlahisoa sa tlhaho se nang le sepheo sa sechaba.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Rikchari Mosebetsi oa Mantlha: Sepakete sa Kofi ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Rikchari Mosebetsi oa Mantlha: Sepakete sa Kofi e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Rikchari Mosebetsi oa Mantlha: Sepakete sa Kofi e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Dimensions & Packaging: Dimension: 160 mm x 240 mm / Weight: 250 grams
Tags: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Production Technology: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Design Challenge: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Research: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Inspiration: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Project Duration: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Team Members: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz