Yashang Hing Tau Ball Sephutheloana sa Lijo by Mars Team is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2021
Yashang Hing Tau Ball Sephutheloana sa Lijo
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #121185The Design
About Yashang Hing Tau Ball Sephutheloana sa Lijo
Yashang Hing Tau Ball ke moralo oa sephutheloana bakeng sa lihlahisoa tsa dibolo tsa nama. Litšoantšo li ipapisitse le lisebelisoa tsa mantlha tsa lijo tse ka hare. Litšoantšo tsa liphoofolo li hlophisitsoe joalo ka litlhophiso tsa sejoale-joale tsa litšoantšo, 'me mofuta o mong le o mong oa sesebelisoa sa mantlha o tsejoa ka 'mala o fapaneng. Ho fapana ho matla ha mebala ho tšehetsa phello ea pono lishelefong tsa thekiso. Moralo o boetse o supa mekhoa e smoloko ea setso ea sebaka sa Chaoshan naheng ea China, 'me emphofolo e khubelu e behiloe ho pota-pota sehlahisoa. Ho sebelisoa khatiso ea pampiri, polasetiki ea boemo ba lijo le lebanta la silika. Sephuthelo se lekana 260 ka 150 ka 260 limilimithara.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Yashang Hing Tau Ball Sephutheloana sa Lijo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Yashang Hing Tau Ball Sephutheloana sa Lijo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Yashang Hing Tau Ball Sephutheloana sa Lijo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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