Dashi Egg Sand Mosebetsi o Motona: Pokello ea Lijo by Yuta Takahashi is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2021
Dashi Egg Sand Mosebetsi o Motona: Pokello ea Lijo
Client: WTNB coffee & studio in the HOUSE
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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The Design
About Dashi Egg Sand Mosebetsi o Motona: Pokello ea Lijo
Mongolo oa Buka: Dashi Egg Sand ke pokello ea ho tsamaisa ea sandwich ea omelette ea Sejapane. Pampiri ea ho phutha e hatisitsoe ka setshoantsho sa karolo e pharolotsoeng ea sandwich, e bontshang bonolo le kutloisiso ea ho etsoa ka matsoho ka setshoantsho se qadileng ka boomo ho ba se se batlang se le hlobaella. Mebala ea inki e emela mahe, sauce, le mmala o botala ba leoatle oa lebenkele. Lebokose le entsoe ka pampiri ea kraft e sa sootsang, e sebetsoang ka tsela e leng khahlanong le metsi le oli, ntle le polasetiki kapa filimi. Ha pampiri ea ho phutha e bulwa, pokello eo e fetoha thepa ea tafole e hlahisang sejo seo. Sepheo ke ho ntlafatsa boiphihlelo bohle ba lijo.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Dashi Egg Sand Mosebetsi o Motona: Pokello ea Lijo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Dashi Egg Sand Mosebetsi o Motona: Pokello ea Lijo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Dashi Egg Sand Mosebetsi o Motona: Pokello ea Lijo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
- Dimensions & Packaging
- Wrapping paper: 366.7mm x 222.3mm
Front sticker: 76.2mm x 63.5mm
Side sticker: 88.9mm x 15.9mm
Card: 139.7mm x 69.9mm
Box: 165.1mm x 114.3mm x 48.2mm - Tags
- Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
- Production Technology
- The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
- Design Challenge
- The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
- Research
- All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
- Inspiration
- This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
- Project Duration
- This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
- Operation Flow
- Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
- Team Members
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Assistant: Miyuki Hino
Photographer: Yuta Takahashi - Image Credits
- Image 1: Photographer Yuta Takahashi, 2021
Optional Image 1: Photographer Yuta Takahashi, 2021
Optional Image 2: Photographer Yuta Takahashi, 2021
Optional Image 3: Photographer Yuta Takahashi, 2021
Optional Image 4: Photographer Yuta Takahashi, 2021
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