Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno by Tingting Wang is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2021
Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno
Client: High-tech MengNiu Dairy (Beijing)CO.,LTD
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #121519The Design
About Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno
Mongolo wa Buka: Yoyic Huojunpaopao ke sepakete sa botlolo se entsweng bakeng sa seno se nang le metsi a phatsimang le se nang le liprobiotiki tse phelang. Seno sena se kopanya libaktheria tsa lactic acid tse phatsimang le liprobiotiki tse phelang, tse na le tswekere e tlase le ntle ho mafura. Botlolo e entswe ka PET e bonahalang hantle e le hore e bonahale jwaloka khalase, e na le sebopeho se bobebe le se otlolohileng, e nang le bokgoni ba dilitara tse 388. Lebole le sebedisa mongolo o matla wa Sechaena wa boqhoqho hammoho le ditshwantsho tsa dikgamphi ho bontsha matla a bophelo. Moralo o ikemiseditse ho hlahisa tatso le bophelo bo botle ka bobedi. Botlolo e rekiswa mabenkeleng a bonolo ho fumaneha tlas'a maemo a "cold chain" e le ho boloka liprobiotiki di ntse di phela.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yoyic Huojunpaopao Mosebetsi wa Mantlha: Sepakete sa Botlolo ya Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Team Members
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Image Credits
- .
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
