Hankol Liquor Primary Function: Ho Paka Joala by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Primary Function: Ho Paka Joala by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Hankol Liquor Primary Function: Ho Paka Joala

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL & Ji Hao/Zhang XiaoMing

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Primary Function: Ho Paka Joala

Hankol ke moralo oa ho paka joala bo nang le tatso ea sopho. Lebitso lena le bua ka motho ea nooang ka sebete le ka thabo, e leng se bontšang moea oa lebenkele o shebaneng le batho. Mohopolo o simoloha tatsong e sa bonoeng. Litšoantšo tse nepahetseng le tse mpe li kopantsoe, 'me setšoantšo sa mothehi se behiloe sebōpehong se mpe ho hlalosa mohopolo oa ho se lebale morero oa pele. Mongolo o motle oa Sechaena le tiiso li sebelisoa mongolong. Lebokose la ka ntle le entsoe ka thepa e sireletsang tikoloho ea EPP, 'me letšoao la tšepe le kentsoe holim'a sefahleho sa ka pele.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Hankol Liquor Primary Function: Ho Paka Joala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Hankol Liquor Primary Function: Ho Paka Joala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Hankol Liquor Primary Function: Ho Paka Joala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 115mmx100mmx230mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020