Hankol Liquor Mosebetsi oa Mantlha: Moralo oa Sepakete by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Mosebetsi oa Mantlha: Moralo oa Sepakete by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2021

Hankol Liquor Mosebetsi oa Mantlha: Moralo oa Sepakete

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Mosebetsi oa Mantlha: Moralo oa Sepakete

Mongolo oa Buka: Hankol Liquor ke moralo oa sepakete bakeng sa joala bo nang le tatso ea sauce. Lebitso Hankol le bua ka motho ea noang ka sebete le ka thabo, e leng se bontšang moea oa brand o shebaneng le batho. Botlolo e hlophisitsoe ka mela e matla le e bonolo, 'me leswao le hlahisoa ka pele. Meaho e ntle le e mpe li kopanya seriti sa mothehi kahar'a sebopeho se mpe, se hopotsang morero oa pele oa brand. Mongolo oa Chinese le tiiso li sebelisoa mofuteng oa mongolo ho hlahisa semelo sa moetlo oa bochabela. Lebokose la ka ntle le entsoe ka thepa e sireletsang tikoloho ea EPP.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Hankol Liquor Mosebetsi oa Mantlha: Moralo oa Sepakete ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Hankol Liquor Mosebetsi oa Mantlha: Moralo oa Sepakete e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Hankol Liquor Mosebetsi oa Mantlha: Moralo oa Sepakete e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020