From Caudat Sesebediswa sa Sehlooho: Sephutheloana sa Kofi ka Vu Agency

Moralo oa From Caudat Sesebediswa sa Sehlooho: Sephutheloana sa Kofi ka Vu Agency ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

From Caudat Sesebediswa sa Sehlooho: Sephutheloana sa Kofi

ka Vu Agency

Moreki: From CauDat

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

11,927

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #122819

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le From Caudat Sesebediswa sa Sehlooho: Sephutheloana sa Kofi

Mongolo wa Buka: From Caudat ke sistimi ya diphutheloana tsa kofi, e hlahiswang ka dikelo tsa kilogram e le nngwe, digrama tse 500 le digrama tse 250. Moralo ona o nkela sebopeho se tlwaelehileng sa dipeo tsa kofi sebaka ka ditshwantsho tsa mascot tse bululetsweng ke dimelo tsa kgale le bonono ba diletlwapa tsa Samoa (Samoan tattoo art). Mmala o mosehla le o motsho o sebediswa ka tekanyo e lekantsweng ho theha phapano ntle le ho utlwisa mahlo bohloko. Sebaka se bulehileng se boloka moralo o hlakile le o bonolo ho o bala. Diphutheloana tsena di gatiswa ka mokgwa wa offset le flexography holima pampiri, letlapa la aluminium (aluminium foil) le difilimi tsa polasetiki. Sepheo ke ho fumana sephutheloana sa kofi seo motho a se hopolang habonolo le se ka se hlalosetsang ba bang habonolo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

From Caudat Sesebediswa sa Sehlooho: Sephutheloana sa Kofi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. From Caudat Sesebediswa sa Sehlooho: Sephutheloana sa Kofi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. From Caudat Sesebediswa sa Sehlooho: Sephutheloana sa Kofi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Boholo le Phuthelo: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Lithegi: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Theknoloji ya Tlhahiso: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Phephetso ya Moralo: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Dipatlisiso: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Kgothaletso: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Nako ya Projeke: 2020 - Ho Chi Minh City, Vietnam
Tsamaiso ya Mosebetsi: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Litho tsa Sehlopha: Vu agency
Litlotla tsa Setshwantsho: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency