Beer Mail by Volfas Engelman Craft Beer Packaging: Sesuoa sa Biri e Entsoeng ka Matsoho by Bold Brands

Beer Mail by Volfas Engelman Craft Beer Packaging: Sesuoa sa Biri e Entsoeng ka Matsoho by Bold Brands is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Beer Mail by Volfas Engelman Craft Beer Packaging: Sesuoa sa Biri e Entsoeng ka Matsoho

by Bold Brands

Client: Bold Brands

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Beer Mail by Volfas Engelman Craft Beer Packaging: Sesuoa sa Biri e Entsoeng ka Matsoho

Beer Mail ke moralo oa sesuoa bakeng sa mefuta e fapaneng ea biri e entsoeng ka matsoho. Litlepe li entsoe joalo ka litempe tsa poso, e le tšupiso ho lebitso la khoebo le boleng ba pokello ba litempe. Mofuta o mong le o mong o na le setšoantšo sa collage se kopanyang likarolo tse bonahalang li sa amane ha o li sheba ka lekhetlo la pele. Metsoako e sebelisitsoeng biring e patiloe ka har'a litšoantšo, kahoo moreki a ka e batla. Biri e rekisoa ka har'a libotlolo tsa khalase tsa 330 ml tse nang le litlepe tse hataselitsoeng ka dijithale le ka har'a lithini tse hataselitsoeng tsa 500 ml. Moralo o bontša palo e nyenyane ea tlhahiso ea mofuta ona.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Beer Mail by Volfas Engelman Craft Beer Packaging: Sesuoa sa Biri e Entsoeng ka Matsoho ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Beer Mail by Volfas Engelman Craft Beer Packaging: Sesuoa sa Biri e Entsoeng ka Matsoho e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Beer Mail by Volfas Engelman Craft Beer Packaging: Sesuoa sa Biri e Entsoeng ka Matsoho ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensions & Packaging: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tags: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Production Technology: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Design Challenge: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Research: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiration: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Project Duration: This project started in January 2020 and is still ongoing adding a new variety every other month.
Operation Flow: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Team Members: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Image Credits: Illustrations & Visuals: Sandra Ramoskaite