OHO Lentil Chips Sepakete sa Chips by Bold Brands

OHO Lentil Chips Sepakete sa Chips by Bold Brands is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2021

OHO Lentil Chips Sepakete sa Chips

by Bold Brands

Client: Bold Brands

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
Verify Award Status for #122943

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Colors

The Design

About OHO Lentil Chips Sepakete sa Chips

OHO Lentil Chips ke moralo wa sepakete bakeng sa lijo tse nyane tsa dinawa (lentils). Mokotla o na le boholo ba 190 x 250 x 50 mm 'me o hatisitswe holim'a polypropylene ka mokgwa wa flexography, o kwahetswe ka varnish e etsang hore o utlwahale jwaloka pampiri. Setshwantsho sa nqalo sa pampiri ya kraft se nkela sebaka mebala e khanyang e tlwaelehileng sepakeng sa dijo tse nyane, mme se fana ka ponahalo ya tlhaho. Dintho tse tshwantshitsweng ka mokgwa wa dipopae di eketsa semelo se natefisang, athe ditatso di bontshwa ka ditshwantsho tse hloahloa tsa difoto. Motswako ona o etsa hore sehlahiswa se lemuhwe habonolo mme o se hlahise e le kgetho e phetseng hantle ya dijo tse nyane.

The Recognition

About the Moputso oa Boronse oa A' Design Award

OHO Lentil Chips Sepakete sa Chips ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. OHO Lentil Chips Sepakete sa Chips e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. OHO Lentil Chips Sepakete sa Chips e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite