Baltija Chocolate Collection Primary Function: Sepakane sa Dimonamona by Bold Brands

Baltija Chocolate Collection Primary Function: Sepakane sa Dimonamona by Bold Brands is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Baltija Chocolate Collection Primary Function: Sepakane sa Dimonamona

by Bold Brands

Client: Bold Brands

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Baltija Chocolate Collection Primary Function: Sepakane sa Dimonamona

Baltija ke letoto la dipakane bakeng sa pokello ya tšokolete e rekiswang sebakeng sa Baltic. Lebitso le tswa lentsweng la Selithuania bakeng sa Lewatle la Baltic, le ileng la susumetsa moralo ona. Lebone la lewatleng le boemo ba lewatle di takilwe ka setaele sa khale sa Victoria, ka dibopeho tse maqhubu tse bontshang motsamao wa metsi. Ha ho na matshwao a naha a sebedisitsweng, kahoo sepakane se emela sebaka sohle ho e-na le naha e le nngwe feela. Mmala o motala o tebileng o boputswa o eketsa ponahalo e ntlafetseng. Mabokose le diomphotong di entswe ka pampiri, di hatisitswe ka offset, mme di qetetswe ka varnish e sa benyeng le dintlha tsa foil ya koporo.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Baltija Chocolate Collection Primary Function: Sepakane sa Dimonamona ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Baltija Chocolate Collection Primary Function: Sepakane sa Dimonamona e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Baltija Chocolate Collection Primary Function: Sepakane sa Dimonamona ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensions & Packaging: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tags: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Production Technology: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Design Challenge: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Research: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiration: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Project Duration: This project started in January 2020 February and finished 2020 May
Operation Flow: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Image Credits: Photography: Motiejus Gaigalas, Zydrunas Slajus