Evershine Ts'ebetso ya Mantlha: Sepakete sa Sehlahiswa by Wanling Yan

Evershine Ts'ebetso ya Mantlha: Sepakete sa Sehlahiswa by Wanling Yan is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2021

Evershine Ts'ebetso ya Mantlha: Sepakete sa Sehlahiswa

by Wanling Yan

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Evershine Ts'ebetso ya Mantlha: Sepakete sa Sehlahiswa

Sengoliloeng sa Buka: Evershine ke sepakete se etselitsweng se entseweng bakeng sa sehlahiswa se ekelitsweng monko wa diaparo ha di hlatswuoa. Botlolo e nka sebopeho sa seaparo, e bontsha tlhokomelo e fanwang ho diaparo tsa lelapa. Bokaholimo bo bosweu le sebopeho se bonolo li etsa hore morero wa sehlahiswa o hlake ha o qala ho o bona, mme e tshwanela tatso ya malapa a bacha. Sepakete se entswe ka high-density polyethylene, mme se koetswe hantle e bile se sa bonahatse ka hare, se leng se fokotsang phaphatheho ya monko le ho eketsa nako eo sehlahiswa se ka sebediswang. Sekwahelo se boetse se sebetsa jwalo ka senotlolo sa tekanyo se emelang hoo e ka bang digerama tse 15. Menko e mene e hlwauwa ka mebala e tshwanang ya diperela, ribone le mongolo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Evershine Ts'ebetso ya Mantlha: Sepakete sa Sehlahiswa ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Evershine Ts'ebetso ya Mantlha: Sepakete sa Sehlahiswa e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Evershine Ts'ebetso ya Mantlha: Sepakete sa Sehlahiswa e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging of the in-wash scent booster is in the shape of a garment, symbolizing the care of the family. Only at first glance, consumers will grasp the function of the product. The attractive white packaging gives out a sense of affinity, mirroring the product’s ability to bestow people’s clothes with faint scent. Also, the design is highly portable, catering to the needs of daily uses.
Dimensions & Packaging: Bottle size: 128×60×147mm
Color box size: 132×64×151mm
Tags: Laundry companion, fragrance beads, personal care, environmental protection, simple
Production Technology: The packaging is made of environmental-friendly HDPE, which feels like wax and allows girls to easily unscrew the cap. The making process is not complicated, though, the packing is airtight and opaque to prevent the aroma from evaporating under light and extend the shelf life. The bottle size is based on the volume to avoid over-packaging and control costs.
Design Challenge: The design was challenged by two aspects:

First, whether holding the packaging can be comfortable or not. The designer first made a prototype on the basis of his initial design, only to find that he failed to consider the comfort of holding. After continuously revising the design and making prototypes, the current version is the most comfortable one for users to hold.

Second, the material of the packaging, which is particularly important due to its specific shape. The designer made a comparison of prototypes and eventually chose to use HDPE material on the perspective of environmental protection and aesthetics.
Research: The product is aimed at young people, and the packaging design should conform to the aesthetic style of young people. After a lot of market research, designers found that contemporary young people like to pursue interesting lifestyles and simple aesthetics. Therefore, the design breaks the common packaging styles on the market, and the overall design is more concise and interesting. It shifts from focusing on market consistency to respecting the aesthetic standards and personal needs of young people.
Inspiration: The design was inspired by the heartwarming scenario of family laundry and the functional properties of the in-wash scent booster. In a bid to stand out from the common packaging on the market, the designer has made a great leap in designing. The concept of the design focuses on the emotional part and the clean appearance is an embodiment of a peaceful mind feeling, which is popular among young families.
Project Duration: The packaging began to be designed in Jiaxing, China in February 2020, and the design was completed and launched in April 2020.
Operation Flow: The range of this booster comes in four fragrances, which can be differentiated by white capsules and different colors. The colour of the ribbon and lettering is matched to the colour of the balls so that users can identify the fragrance of the product by the colour. The cap can be used as a measuring cup, with a capacity of approximately 15 grams per cap, allowing users to determine the amount to be used according to their personal preference.
Team Members: He Xiao
WanLing Yan