Moralo oa Xiaoxiancao Tee Mokotla ka Jin Zhang ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2022

Xiaoxiancao Tee Mokotla

ka Jin Zhang

Moreki: Xiao xian cao

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

13,326

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #126463

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Xiaoxiancao Tee Mokotla

Ka ho ithuta ka tšimoloho ea mekotla ea tee, moqapi o ile a etsa qeto ea pale ea Leloko la Tang, 'me a nka tee e nooang ka matsoho a koahetse molomo e le pontšo ea mantlha ea pono ho tsebisa batho ba bangata le ho rata tee ka tsela e khahlisang haholoanyane. Ka morao, ho bonolo ho utloisisa "tea" e sebelisoa ho hlahisa sehlopha le ho matlafatsa kutloisiso ea boleng. Mokotla o monyane oa tee o sebelisa mokotla oa aluminium o nang le sephutheloana se senyenyane se ikemetseng, se loketseng bareki ho se jara le ho se noa.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Xiaoxiancao Tee Mokotla ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Xiaoxiancao Tee Mokotla e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Xiaoxiancao Tee Mokotla e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Boholo le Phuthelo: Box size285mm*100mm*35mmPackage content3g*10
Lithegi: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Theknoloji ya Tlhahiso: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Phephetso ya Moralo: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Dipatlisiso: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Kgothaletso: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Nako ya Projeke: It will be designed in August 2020 and put on the market in September 2020
Tsamaiso ya Mosebetsi: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Litho tsa Sehlopha: Designer:Jin Zhang