Refined of Jasmine Phutheloana by PH7 Creative Lab

Refined of Jasmine Phutheloana by PH7 Creative Lab is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Refined of Jasmine Phutheloana

by PH7 Creative Lab

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #127226

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Colors

The Design

About Refined of Jasmine Phutheloana

Ke hobane'ng ha batsho ba khethiloe ho hlahisa jasmine e tšoeu e hloekileng? Kaha li-jasmine li thunya bosiu feela, kahoo ho etsoa ha tee ea jasmine ho ne ho boetse ho etsoa bosiu, e leng "ho sebetsa bosiu". 'Mala oa bosiu bo lefifi o ile oa khethoa e le' mala o ka sehloohong oa sephutheloana, ka molumo oa ntlo ea borena ea Bochabela ho hlalosa boitšoaro bo botle ba mofumahali enoa oa bosiu. Lipalesa tsa Jasmine li ne li bontšoa li le monate joaloka linaleli tse benyang sepakapakeng bosiu ka har'a setempe se chesang sa foil.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Refined of Jasmine Phutheloana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Refined of Jasmine Phutheloana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Refined of Jasmine Phutheloana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Considering high-end tea preservation, iron cans would be the most ideal choice. However, because of the large production of customized iron cans, there could be challenges of package cost, stock and product management if producing respective cans for each flavor.the design was based on "uniform cans+self-adhesive labels"self-adhesive label printed with cold foil stamping which was intentionally chosen, creating the quality tone meanwhile keeping the accessibility of being used for new flavors.
Dimensions & Packaging: Giftbox: 271 x 217 x 93 mm
Canned 150g: 87 x 87 x 150 mm
Canned 100g: 87 x 87 x 107 mm
Tags: Taiwanese souvenir, jasmine tea, pesticide-free agriculture, Package design, Eastern palace style, internationalization
Production Technology: The can body used special printing: uniform cans with printed self-adhesive paper labels. The label was printed with cold foil stamping to create the metallic texture of the iron can, meanwhile enhancing the exquisiteness through hot foil stamping and frosted finish. On the other hand, the gift box was made of embossed art papers, with hot foil stamping paper cutting that expressed Eastern style; The linings could be selected for corresponding can sizes, creating various product mix through the structure which each can sizes has its corresponding independent linings. The design of the package had used the characteristics of multiple materials, multiple printing techniques, structure combination, successfully created a package which has extreme design competence and commercial value.
Design Challenge: Because the agricultural workers are aging and the process of cultivating pesticide-free jasmine in Huatan Township is complicated, the youth's intention of returning to their hometown and supporting local agriculture has greatly decreased; as a result, local pesticide-free jasmine production is little. Therefore, in order to enhance the economic benefit then drive local agricultural transition, Huatan Farmers' Association broke conventional business models by introducing innovations like "brand" and "design" to enhance local industry. Moreover, they had launched a sequence of jasmine products and built a jasmine themed recreation area, having driven regional revitalization. Regarding the execution of this project: we had conducted in-depth research into the target market, and expressed jasmine's timeless value and status in Eastern culture through innovative and representative visual design of the package; not only has reversed the public's conventional image of agricultural products, but also promoted jasmine teas to enter high-end market successfully!
Inspiration: Why black was chosen to express pure white jasmine? Since jasmines bloom at night only, therefore the making of jasmine tea was also conducted at night, typical "working at night". The color of dark night was chosen as the dominant color of the package, with the tone of Eastern palace to express the noble demeanor of this queen of night. Jasmine flowers were depicted as mesmerizing as glittering stars in the night sky through thorough hot foil stamping.
Project Duration: The project started in May 2019 in Huatan Township, Changhua County, Taiwan and finished in January 2020 in Huatan Township, Changhua County, Taiwan
Team Members: Design：PH7 Creative Lab
Sub-Brand of packaging：Jasmine Huatan