Khauta Phuthelo · 2022
XinJiHao 10 Sephutheloana Sa Tee
by Evan Chen
- Moputso oa Khauta oa A' Design Award 2022 in Phuthelo
- CLIENT: Bama Tea Co., Ltd
- Estimated Number of Design Views: 53,694
- Verification code 8E20F92E85 · Verify this award
Colors
About XinJiHao 10 Sephutheloana Sa Tee
Nakong ea ho ntša kuku ea tee ea lilemo tse leshome e bolokiloeng ka tlung ea polokelo e omeletseng e ka hare, bareki ba bula lebokose la tee ho tloha moleng oa khauta, joalokaha eka ba bula lilemo tsa khauta tsa lilemo tse leshome. Setšoantšo sa thaba se ka lebokoseng le ka ntle le setsoantso sa lithaba se mahlakore a mararo ka har'a pitsa e ka hare se emela thaba eo tee e ileng ea feta ho eona nakong ea lipalangoang le thaba e ileng ea tsoala tee ka ho latellana, ho etsa Pu & #039;er ea boholo-holo. tee setshelo se nang le mohopolo o ikhethang.
About the Moputso oa Khauta oa A' Design Award
XinJiHao 10 Sephutheloana Sa Tee ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. XinJiHao 10 Sephutheloana Sa Tee e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. XinJiHao 10 Sephutheloana Sa Tee e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Press Kit
- Unique Properties
- The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
- Dimensions & Packaging
- 3000mm*3000mm*3000mm
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
- Design Challenge
- How to combine the quality of "Black Gold Decade" with visual expression.
- Research
- This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
- Inspiration
- Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
- Project Duration
- The project was launched in Suzhou in March 2021.
- Operation Flow
- The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
- Patents
- BamaTea
- Image Credits
- BamaTea
