The Heaven Lost Mosebetsi wa Mantlha: Sepakete sa Kerese by Chan Yiu Chung

The Heaven Lost Mosebetsi wa Mantlha: Sepakete sa Kerese by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2022

The Heaven Lost Mosebetsi wa Mantlha: Sepakete sa Kerese

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About The Heaven Lost Mosebetsi wa Mantlha: Sepakete sa Kerese

Mongolo wa Buka: Heaven Lost ke lebokose la sepakete le entsweng bakeng sa kerese e nkgang hamonate. Sehlooho sa setshwantsho se hlohlelletswe ke tsomo ya Europe le se bonts'a melimo e batlang ntho e lahlehileng leholimong. Setshwantso se ngoloang ka letsoho se tswela pele ka mahlakoreng ohle a lebokose, se fana ka ponahalo ya boholo-holo mme se hohela bareki ho phethola lebokose. Phetiso ya mongolo ya bo-ntsho le bosweu e boloka moralo o hlwekile. Sebopeho ke lebokose le bonolo la ka holimo le ka botlaaseng, le lekantsweng ka bophara ba 83 mm, botebo ba 83 mm le bophahamo ba 102 mm. Lebokose le entswe ka pampiri ea Munken Lynx ea 240gsm, e leng pampiri e sa kokoang e tsitsitseng ea tlhaho e nang le mmala o mosweu wa tlhaho.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

The Heaven Lost Mosebetsi wa Mantlha: Sepakete sa Kerese ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. The Heaven Lost Mosebetsi wa Mantlha: Sepakete sa Kerese e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, The Heaven Lost Mosebetsi wa Mantlha: Sepakete sa Kerese e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021