Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam by Dongcheng

Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam by Dongcheng is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam

by Dongcheng

Client: Qinjianguo

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam

Mongolo oa Buka: Qinjianguo ke moralo oa sepakete bakeng sa phofo ea yam ea thupa ea tšepe. Sehlahiswa sena se latela mokhoa oa lilemo tse leshome oa temo, moo mobu o phomolang mme sehla se le seng feela sa yam se lengoa lilemong tse leshome. Yam e holileng mobung o joalo e nka limatlafatsi tse ngata, mme masapo a eona a etsoa phofo ka kotloloho. Lebokose le na le boholo ba limilimithara tse 120 ka 120 ka 150. Litšoantšo li theha letšoao la pono la nomoro e leshome, le hahiloeng ka linonyana tsa lehlabula, likhurumelo tsa selemo, mosebetsi oa temo oa hoetla, lifate tsa cedar tsa mariha le balemi ba lemang. Litšoantšo tsena li bontša lihla tsa lilemo tse leshome.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU