Khauta Phuthelo · 2022
MontGras Handcrafted Leibole ya Veine
by Ximena Ureta
- Moputso oa Khauta oa A' Design Award 2022 in Phuthelo
- CLIENT: MontGras
- Estimated Number of Design Views: 55,054
- Verification code F537E16E05 · Verify this award
Colors
About MontGras Handcrafted Leibole ya Veine
MontGras Handcrafted ke letoto la dileibole tsa veine le entsweng bakeng sa diveine tse hlano tsa Chile tse entsweng ka mefuta e sa fumaneheng habonolo ya morara e kotutsweng ka 2020. Leibole ka nngwe e kopanya dikarolo tse pedi tsa bonono, e leng saeno ya moetsi wa veine le mokgwa o fapaneng wa ho ngola nomoro ya selemo sa kotulo, ha mola o arolelanwang wa setshwantsho o kopanya meralo e mehlano. Dileibole tsena di hatisitswe pampiring e ikgomarelang, e sa boreledi, e sa keneleng metsi, e hanyetsanang le ho tsofala le kganya ya ultraviolet. Foil ya kgauta, ho seha ka die, varnishe ya silkscreen e nang le sebopeho se phahameng le varnishe e sireletsang e sa benyeng di phethela sebopeho sa qetello. Kapsule ya boka e kwala botlolo ka nngwe.
About the Moputso oa Khauta oa A' Design Award
MontGras Handcrafted Leibole ya Veine ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. MontGras Handcrafted Leibole ya Veine e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. MontGras Handcrafted Leibole ya Veine e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Press Kit
- Unique Properties
- MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines.
The specifications for vines, valleys and winemakers are...
White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini.
Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa. - Dimensions & Packaging
- Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 10.5 x 8 cm.
Burgundy Label Dimension: 8.5 x 9.7 cm.
Wax capsule. - Tags
- Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
- Production Technology
- Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
- Design Challenge
- The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them.
Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020. - Research
- There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
- Inspiration
- MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
- Project Duration
- The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
- Operation Flow
- This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
- Image Credits
- Image #1, #2, #3, #4, #5: Jorge Brantmayer.
