Fly By Jing Mosebetsi wa Mantlha: Sepakete sa Letlolo la Dijo by Fly By Jing is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2022
Fly By Jing Mosebetsi wa Mantlha: Sepakete sa Letlolo la Dijo
by Fly By Jing
Client: Fly By Jing
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About Fly By Jing Mosebetsi wa Mantlha: Sepakete sa Letlolo la Dijo
Mongolo wa Buka: Fly By Jing ke moralo wa sepakete sa letlolo la chili e bohale ya Sichuan e rekisoang ka har'a lekana la khalase. Moralo o thehiloe ho ditloaelo tsa kgale empa o etselitswe mokgwa oo batho ba jang kajeno. Mebala e hlahelletseng le mantswe a bua ka ho toba a etsa hore sepakete sena se hlokomelehe ho fapana le maletlolo a mang a teng 'marakeng. Mahlaseli a mantswe a ngoloa holim'a lebole a hlalosa brand ena le ho e arola hantle bakeng sa mmadi. Moralo ona o bontsha boleng le morero wa brand ena, e nkang tatso ea eona ho tswa Chengdu le mabenkeleng a manyane a lehae a dijo.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Fly By Jing Mosebetsi wa Mantlha: Sepakete sa Letlolo la Dijo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Fly By Jing Mosebetsi wa Mantlha: Sepakete sa Letlolo la Dijo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Fly By Jing Mosebetsi wa Mantlha: Sepakete sa Letlolo la Dijo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
- Dimensions & Packaging
- W 6mm x D 6mm x H 8.5mm, glass jar
- Tags
- Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
- Inspiration
- The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
- Team Members
- Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency - Image Credits
- All images / Photographer / Maria Be
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