Moralo oa Toji Lebokose la Kerese ka Xiaoman Fu ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2022

Toji Lebokose la Kerese

ka Xiaoman Fu

Moreki: 3Dollar Design Studio

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

26,040

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #130742

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Toji Lebokose la Kerese

Toji ke lebokose la ho phutha le hlahisitsoeng bakeng sa likerese. Sekhutlo se khaotsoeng ka pele ho lebokose se eketsa sebaka se bonahalang sa setshwantsho se ka hare, kahoo karolo ea pale e shebahala pele lebokose le buloa. Lebokose le entsoe ka khatiboto ea lithera tse 1000 e nang le sebopeho se lohehileng, mokhoa o phahamisitsoeng ka holimo le ho khatisoa ka khauta setšoantšong sa ka hare. Mebala e ka sehloohong ke boputsoa bo tlaase, pinki, mmala o mosehla le mmala o mosootho o motsoso, e khethiloeng ho latela lipale tse fapaneng. Lebokose le buloa ho tloha holimo, 'me kerese e behoa karolong e ka tlaase. Lebokose le leng le le leng le lekana milimithara tse 100 ka 100 ka 120.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Toji Lebokose la Kerese ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Toji Lebokose la Kerese e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Toji Lebokose la Kerese ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Boholo le Phuthelo: Width 100mm x Depth 100mm x Height 120mm
Lithegi: Candle,Package,Label,Box,Brand Identity
Theknoloji ya Tlhahiso: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Phephetso ya Moralo: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Dipatlisiso: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Kgothaletso: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Nako ya Projeke: The project started in June 2021 and finished in September 2021 in Xiamen.
Tsamaiso ya Mosebetsi: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Litho tsa Sehlopha: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Litlotla tsa Setshwantsho: Image credit: Moon Away Studio / Petrel