Strong Tiger Mosebetsi wa Sehlooho: Sepakete sa Bujwala by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2022
Strong Tiger Mosebetsi wa Sehlooho: Sepakete sa Bujwala
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About Strong Tiger Mosebetsi wa Sehlooho: Sepakete sa Bujwala
Mongolo wa Buka: Strong Tiger ke moralo wa sepakete sa kgatiso e fokolang wa baijiu ya Sechaena. Moralo ona o tshwaya Selemo sa Tau ho Zodiac ya Sechaena. Hlooho ya tau e tshwantshitswe ka mokgwa wa abstract, e hlohlelletswe ke katiba ya samurai ho tswa nakong ya Dintwa tsa Mebuso e Loanang naheng ya Japane. Mela e otlolohileng le e bohale e theha mmele wa lebotlolo mme e bontsha semelo se tiileng le se sa fetoheng. Lebotlolo le entswe ka khalase, e leng se eketsang phatsimo le tlhaho holim'a sebaka sa ka ntle, se etsang hore sehlahiswa se arohane le dibotlolo tsa letsopa. Mmala o khanyang le tlhophiso e hlakileng ya tlhahisoleseding di thusa bareki ho hlokomela sehlahiswa ho tswa hole.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Strong Tiger Mosebetsi wa Sehlooho: Sepakete sa Bujwala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Strong Tiger Mosebetsi wa Sehlooho: Sepakete sa Bujwala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Strong Tiger Mosebetsi wa Sehlooho: Sepakete sa Bujwala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensions & Packaging
- Width 71.5mm x depth 92.5mm x height 393mm
- Tags
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Research
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiration
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
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