Drunk Bartender Primary Function: Moralo oa Pakejeng by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2022
Drunk Bartender Primary Function: Moralo oa Pakejeng
Client: Bakhtiyar Baimurzayev
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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The Design
About Drunk Bartender Primary Function: Moralo oa Pakejeng
Drunk Bartender ke moralo oa pakejeng bakeng sa letoto la lino tse tsoakiloeng tsa setso tse nang le tahi. Moralo ona o sebelisoa hara likhabetjhe tse tloaelehileng tsa thini tse nang le bongata ba dililithara tse 330. Khabetjhe e 'ngoe le e 'ngoe e hlahisa lebitso la lino tse tsoakiloeng tsa setso ka tsela e tobileng, ka litšoantšo tse qabolang tsa graphic. Likarolo tsa graphic li reretsoe ho thusa likhabetjhe hore li hlahelle shelefong le ho hohela tlhokomelo ea bareki. Meralo e mengata ea lino tsa setso e shebahala e le bonolo ebile e tšoana, kahoo puo ea pono ea sejoale-joale e ile ea khethoa. Drunk Bartender e bontša hore lino tsa setso le tsona li ka hlahisoa ka mokhoa oa sejoale-joale.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Drunk Bartender Primary Function: Moralo oa Pakejeng ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Drunk Bartender Primary Function: Moralo oa Pakejeng e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Drunk Bartender Primary Function: Moralo oa Pakejeng ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The creation of a series of designs for classic alcoholic cocktails in a modern style using graphic elements to make them stand out on the shelf and draw the attention and to show that the classics can also be modern by means of comical graphic illustrations.
- Dimensions & Packaging
- A tin can: 330 ml
- Tags
- packaging design, can, professional, cocktails
- Production Technology
- It is a standard tin can.
- Design Challenge
- The main challenge was to present classic in the modern way that would be attractive for the consumers.
- Research
- The market research was aimed to find and create the design that would stand out from competitors and attract the attention of potential buyers.
- Inspiration
- Boring and trivial designs for a classic series of alcoholic beverages that do not attract the consumers' attention was the inspiration to find new modern images for creating the design for classic and conservative alcoholic beverages.
- Project Duration
- August, 2020 Location: Kazakhstan
- Operation Flow
- Having learned the history of each name of the cocktails, having perceived it, we decided to depict their names in the design itself in a literal way.
- Team Members
- Designer: Bakhtiyar Baimurzayev
- Image Credits
- All images Credits to Bakhtiyar Baimurzayev
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