Unique Me Sesebeliso sa Pakiso ya Terebe by Agilis Design Graphic Design

Unique Me Sesebeliso sa Pakiso ya Terebe by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Unique Me Sesebeliso sa Pakiso ya Terebe

by Agilis Design Graphic Design

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Sesebeliso sa Pakiso ya Terebe

Unique Me ke pakiso ya pampiri e hlophisitsweng bakeng sa terebe e ntjha. Moralo ona o thehilwe hodima maikutlo a hore ha ho na batho ba babedi lefatsheng ba tshwanang ka ponahalo, menahano, semelo kapa mekgwa ya ho itshwara. Ditshwantsho tse tataisitsweng ka letsoho di nea diterebe difahleho tse bonolo, e leng se etsang hore ditholwana di hlahiswe jwalo ka sehlopha sa batho ka bomong. Mmala o motjha le moralo o bonolo di tshehetsa sehlooho sena. Mmaraka wa ditholwana tse ntjha kwa Chaena o na le tlhodisano e kgolo, mme hangata o sebedisa ditshwantsho tse tshwanang tsa ditholwana kapa maemo a dipolasi. Unique Me e batla ho hlahella e le ntho e ikgethang le ho aha kamano ya maikutlo le bareki.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Unique Me Sesebeliso sa Pakiso ya Terebe ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Unique Me Sesebeliso sa Pakiso ya Terebe e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Unique Me Sesebeliso sa Pakiso ya Terebe e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji