BeeHacchee Sepakete sa Tart by Shingo Furusho

BeeHacchee Sepakete sa Tart by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2022

BeeHacchee Sepakete sa Tart

by Shingo Furusho

Client: Kiyomasa Seika Co.

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About BeeHacchee Sepakete sa Tart

BeeHacchee ke moralo wa sepakete sa tart ea tshinshi ea mahe a linotshi. Lebokose le sebopeho sa hexagon 'me le hopotsa selallo sa linotshi, e leng se fanang ka sebopeho se bonahalang sa mohopolo oa mahe a linotshi. Sepakete se etsoa ka karolo e le 'ngoe ea kae, 'me se na le bophara ba 224 mm, botebo ba 195 mm le bophahamo ba 44 mm. Pampiri ea Kraft e fana ka maikutlo a bonolo le a amohelehang, athe moeli o motala-pududu o hatisitsoeng holim'a bokaholimo o eketsa phapang. Ho hatisa mmala o motala-pududu holim'a pampiri ea Kraft ho thata, hobane mmala oa kena kahare ho pampiri, kahoo ho ile ha sebelisoa molekane ea nang le boiphihlelo bo phahameng ba khatiso ho fihlela sephetho se lakiloeng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

BeeHacchee Sepakete sa Tart ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. BeeHacchee Sepakete sa Tart e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, BeeHacchee Sepakete sa Tart e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.