Kind Tea is a Charitable Project Mosebetsi wa Sehlooho: Sepakete sa Tee by Viktoriia Korytina

Kind Tea is a Charitable Project Mosebetsi wa Sehlooho: Sepakete sa Tee by Viktoriia Korytina is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2022

Kind Tea is a Charitable Project Mosebetsi wa Sehlooho: Sepakete sa Tee

by Viktoriia Korytina

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Kind Tea is a Charitable Project Mosebetsi wa Sehlooho: Sepakete sa Tee

Mongolo wa Buka: Kind Tea ke moralo wa sepakete bakeng sa mefuta ea tee ea tlhaho e rekisoang bakeng sa morero oa lithuso. Tee ena e etsoa ke bashanyana ba babeli ba nang le boemo ba Duchenne muscular dystrophy, mme thekiso e bokella lichelete bakeng sa phaphatho ea bona. Sepakete se bontša setšoantšo se nang le mebala e mengata se bontšang thabo ea bongoana. Latswa tse tharo li tšoauoa ka mebala e meraro e fapaneng, e leng se etsang hore mofuta o mong le o mong o be bonolo ho hlokomeloa. Latswa e 'ngoe le e 'ngoe hape e na le mofuta oa mariha. Sebopeho ke sekhechana sa gramo tse 50 se nang le lebole la limilimithara tse 100 ho isa ho tse 180. Tlhahiso le kopanyo li ile tsa bolokoa li le bonolo le tse sa turang, hobane bashanyana bana ba itokisetsa lipakete ka bobona.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Kind Tea is a Charitable Project Mosebetsi wa Sehlooho: Sepakete sa Tee ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Kind Tea is a Charitable Project Mosebetsi wa Sehlooho: Sepakete sa Tee e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Kind Tea is a Charitable Project Mosebetsi wa Sehlooho: Sepakete sa Tee e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Dimensions & Packaging: Format: Sachet with label

50 g

100 mm x 180 mm
Tags: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Production Technology: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Design Challenge: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Research: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Inspiration: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Project Duration: We joined the project in January 2021 and the guys still work for now
Operation Flow: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patents: No information
Team Members: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Image Credits: This project was made by our in-house team of Wishnia agency.