PickyPods Sephutheloana Sa Li-Supplement by Angela Spindler

PickyPods Sephutheloana Sa Li-Supplement by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2022

PickyPods Sephutheloana Sa Li-Supplement

by Angela Spindler

Client: Depot Creative

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

29,275
Verified Award Winner
Verify Award Status for #132068

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About PickyPods Sephutheloana Sa Li-Supplement

Setsi sena se ile sa fuoa mosebetsi oa ho theha marang-rang le ho paka bakeng sa mefuta e ikhethang ea tlatsetso. Li-sachets tsa tlatsetso ea collagen le probiotic li entsoe ho etsa liphetoho tse ntle ho 'mele ho latela lilemo, tekano le lintlha tse ling tsa bohlokoa. Mmala ke moetapele oa projeke ena. E ne e hloka ho ikutloa e le sebete ebile e le mahlahahlaha bakeng sa sepheo sa eona sa boikoetliso. Matšoao a bong a ne a sebelisetsoa ho hoeletsa mekhoa e ikhethileng ea bong, phapang e 'ngoe bakeng sa mofuta ona.

The Recognition

About the Moputso oa Silevera oa A' Design Award

PickyPods Sephutheloana Sa Li-Supplement ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. PickyPods Sephutheloana Sa Li-Supplement e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. PickyPods Sephutheloana Sa Li-Supplement ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer