Boronse Phuthelo · 2022
Qiong Niang Baijiu Phutheloana
by Evan Chen, Lei Zhang and Tian Dong
- Moputso oa Boronse oa A' Design Award 2022 in Phuthelo
- CLIENT: Lascaux Design Institute Inc.
- Estimated Number of Design Views: 13,962
- Verification code DB0DB58223 · Verify this award
Colors
About Qiong Niang Baijiu Phutheloana
Ba kenyelelitse Bell le Drum Tower, e emelang Qionglai hantle, le 'mapa oa Qionglai setšoantšong sa mantlha sa sephutheloana ka ho li taka e le litšoantšo tse sa bonahaleng. Lithaba tse kholo tsa Qionglai li holisitse batho le setso sa Qionglai mme ke koloi ea bohlokoa bakeng sa Qionglai. Moqaping oa bona oa libotlolo tsa botlolo, litšoantšo tse sa bonahaleng li behiloe khafetsa pampiring e tšesaane e khethehileng, e nang le leseli le sefang ka botlolong le indastering ea veine ho theha setšoantšo sa Lithaba tsa Tiantai tsa Qionglai, tseo ha li phahamisitsoe li eketsa boima ba eona ba setso.
About the Moputso oa Boronse oa A' Design Award
Qiong Niang Baijiu Phutheloana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Qiong Niang Baijiu Phutheloana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Qiong Niang Baijiu Phutheloana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Press Kit
- Unique Properties
- Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm。
- Tags
- logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
- Production Technology
- The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
- Design Challenge
- Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
- Research
- The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
- Inspiration
- The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
- Project Duration
- This project is being completed in Suzhou and is due to be completed in October 2021.
- Operation Flow
- When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
