Shengming Shijia Primary Function: Lebokose la Mpho ea Tee by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Primary Function: Lebokose la Mpho ea Tee by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2022

Shengming Shijia Primary Function: Lebokose la Mpho ea Tee

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Shengming Shijia Primary Function: Lebokose la Mpho ea Tee

Shengming Shijia ke lebokose la mpho ea tee le bontšang lifaeri tsa lehae tse amanang le setso sa tee. Lebokose la ka ntle le pheta pono e tsejoang e le Matangoana a Mararo a Bonahatsang Khoeli, le entsoeng ka pampiri ka mekhoa ea khatiso le ho hatella. 'Mala o ka sehloohong ke boputsoa ba enke, o hopotsang bosiu. Likarolo tse peli tse phunngoeng ka nqa tsa lebokose la ka ntle li kopana ho theha khoeli e feletseng pele sephutheloana se buloa. Lebokose la ka ntle le huloa ho tsoa mahlakoreng a mabeli, ho senola likhatiso tsa khoeli tse chitja tse hlophisitsoeng hantle lebokoseng la ka hare. Moralo o hokahanya pono e tsebahalang ea lehae le maikutlo a khutsitseng a ho latsoa tee.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Shengming Shijia Primary Function: Lebokose la Mpho ea Tee ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Shengming Shijia Primary Function: Lebokose la Mpho ea Tee e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Shengming Shijia Primary Function: Lebokose la Mpho ea Tee ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release