Shijian Chuxin Sephutheloana sa Tee by Longxiang Li

Shijian Chuxin Sephutheloana sa Tee by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.

KhautaPhuthelo· 2022

Shijian Chuxin Sephutheloana sa Tee

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Sephutheloana sa Tee

Shijian Chuxin ke moralo oa sephutheloana sa tee. Moralo ona o sebelisa litšoantšo tse bululetsoeng ke lirapa tsa tee tsa tikoloho tsa Guizhou, lihoho, malinakana, bakhi ba tee le Noka ea Chishui. Litšoantšo tsa mokhoa oa Sechaena li bonahatsa tikoloho ea sebaka sa tlhahiso 'me li fa lebitso la khoebo puo e ikhethileng ea pono, e lebisitsoeng ho bareki ba bacha. Pampiri ea ho phuthela e entsoe ka pampiri e khethehileng e tšoeu 'me e hatisitsoe ka litšoantšo tseo. Lebokose le phethetsoe ka khatiso ea laser le ho hatisa ka khauta e chesang, 'me le lekana limilimithara tse 300 ka tse 120 ka tse 80. Lebokose le buleha habonolo, 'me lisebelisoa tse bonolo li loketse tlhahiso e kholo.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Shijian Chuxin Sephutheloana sa Tee ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Shijian Chuxin Sephutheloana sa Tee e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Shijian Chuxin Sephutheloana sa Tee e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li