Small Satine Mosebetsi wa Sehlooho: Sepakete sa Lebese la Bana by Blackandgold Shanghai

Small Satine Mosebetsi wa Sehlooho: Sepakete sa Lebese la Bana by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Small Satine Mosebetsi wa Sehlooho: Sepakete sa Lebese la Bana

by Blackandgold Shanghai

Client: Yili Group

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #134149

View at A' Design Award Press Release Award Badge

Colors

The Design

About Small Satine Mosebetsi wa Sehlooho: Sepakete sa Lebese la Bana

Mongolo wa Buka: Small Satine ke sepakete sa sehlahiswa sa lebese la tlhaho se etselitsweng bana. Moralo ona o atolosa lebitso la lebese la Satine mme o boloka letshwao la yona hammoho le mebala ya yona e tshweu le e tala. Sebopeho se bitswang Small Satine se hlaha ka pele ho sepakete, se phomotse holim'a jwang pela namane. Karolo e ka morao e bontsha pono e sephara ya polasi ya dikgomo tsa lebese, e tatswang ka mokgwa o bobebe le o bonolo. Lebitso la sehlahiswa le ngoletswe ka mofuta wa mongolo o loketseng bana, mme tlhahisoleseding ya boitekanelo e hlahisitswe ka ho hlaka bakeng sa batswadi. Karolo ya ka hare ya sepakete e entswe ka pampiri e thata (carton).

The Recognition

About the Moputso oa Boronse oa A' Design Award

Small Satine Mosebetsi wa Sehlooho: Sepakete sa Lebese la Bana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Small Satine Mosebetsi wa Sehlooho: Sepakete sa Lebese la Bana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Small Satine Mosebetsi wa Sehlooho: Sepakete sa Lebese la Bana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensions & Packaging: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Tags: Packaging, milk, kid, China, organic
Production Technology: Inner pack: Tetra Pack
Box: paper
Design Challenge: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Research: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiration: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Project Duration: The project started in Feb, 2021 and the product is launched in June, 2021.
Operation Flow: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patents: All photos credits to blackandgold Shanghai, 2022.
Team Members: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG