Better for All Mosebetsi oa Mantlha: Lebokose la Mpho by ShenZhen XiShang Boutique Packing Co., Ltd

Better for All Mosebetsi oa Mantlha: Lebokose la Mpho by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Better for All Mosebetsi oa Mantlha: Lebokose la Mpho

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Better for All Mosebetsi oa Mantlha: Lebokose la Mpho

Taba ea Buka: Better for All ke lebokose la mpho le entsoeng bakeng sa Selemo se Secha sa Machaena. Sepakete se ka ntle ka sehlooho se le sefubelu ho tsamaisana le moea oa boithabiso ba mokete ono. Lebokose le buloa ka tsela e hopolisang mokgoro oa menyako e 'meli oa setso sa Machaena. Ha se se pholohile, ho hlaha setšoantšo se mohau se kopanyang litau tse binang, mangeloi a fofang le mabone. Setikara sa 'mane se etsoang joalo ka tau e binang se khabisa le ho tšoara lebokose, 'me hamorao se ka sebelisoa e le setikara sa sethoasetere. Ka hare ho lebokose ho beiloe lipompong tse khubelu, likoplete le khalentara, tsohle li arolelana likarolo tse tšoanang tsa setšoantšo. Ho sebelisitsoe pampiri le enke tse sireletsang tikoloho.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Better for All Mosebetsi oa Mantlha: Lebokose la Mpho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Better for All Mosebetsi oa Mantlha: Lebokose la Mpho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Better for All Mosebetsi oa Mantlha: Lebokose la Mpho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
Dimensions & Packaging: 280 x 295 x 108mm
Production Technology: It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
Design Challenge: According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
Inspiration: It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
Project Duration: Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
Operation Flow: The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu