Freeze Dried Sephutheloana sa Kofi ka Shanghai Yuanshang Culture Communication Co., Ltd.

Moralo oa Freeze Dried Sephutheloana sa Kofi ka Shanghai Yuanshang Culture Communication Co., Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2022

Freeze Dried Sephutheloana sa Kofi

ka Shanghai Yuanshang Culture Communication Co., Ltd.

Moreki: Huzhou Jinnuokang Health Technology Co., Ltd.

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

34,883

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #134719

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Freeze Dried Sephutheloana sa Kofi

Freeze Dried ke moralo oa sephutheloana sa kofi o entsoeng bakeng sa 'maraka oa bareki ba bacha. Sephutheloana sena se kopanya ponahalo ea sejoale-joale le likarolo tsa setso sa khale sa China. Mohopolo oa pono o thehiloe holim'a likarolo tse hlano tsa khauta, lehong, metsi, mollo le mobu, 'me o sebelisa mebala ea setso sa China. Lekotikoti le leholo le tšoere makotikoti a manyenyane a 'maloa, kahoo sete ena ho bonolo ho e boloka le ho e nka. Lekotikoti ka leng le lenyenyane le ka koaloa hape, e leng se thusang ho laola bongata ba kofi e sebelisoang. Leibole e ka ntle e hatisitsoe pampiring e koahetsoeng, 'me makotikoti a manyenyane a entsoe ka polypropylene.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Freeze Dried Sephutheloana sa Kofi ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Freeze Dried Sephutheloana sa Kofi e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Freeze Dried Sephutheloana sa Kofi e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Boholo le Phuthelo: Diameter 95mm
Height 130mm
Lithegi: Ingenious, Quality, Fashion
Theknoloji ya Tlhahiso: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Phephetso ya Moralo: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Dipatlisiso: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Kgothaletso: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Nako ya Projeke: The project started in Shanghai in November 2020 and ended in May 2021.
Tsamaiso ya Mosebetsi: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.