Shacheng 1976 Mosebetsi wa Sehlooho: Sepakete sa Botlolo ea Veine by Yibin Lin

Shacheng 1976 Mosebetsi wa Sehlooho: Sepakete sa Botlolo ea Veine by Yibin Lin is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Shacheng 1976 Mosebetsi wa Sehlooho: Sepakete sa Botlolo ea Veine

by Yibin Lin

Client: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Shacheng 1976 Mosebetsi wa Sehlooho: Sepakete sa Botlolo ea Veine

Taba ea Buka: Shacheng 1976 ke moralo oa sepakete sa botlolo tsa veine. Sekoahelo se kopanya sebōpeho sa moqhaka le sebōpeho sa diamond. Makhasi a mabeli a morara a phuthetse karolo e tlase ea botlolo, joalo ka hoja veine e tšoeroe ka seatleng. Lerako la botlolo le a bonahala 'me 'mala o ka sehloohong ke oa gauda. Sekoahelo se kopanya sekoahelo sa ka ntle se nang le skrufa le sekoaheli sa ka hare sa tšepe sa sebōpeho sa sefate sa oki, e leng hore botlolo e ka buloa ka letsoho 'me ea koaloa hape bakeng sa ho bokella le ho bontšoa. Sekoahelo sa ka ntle se tšehetsa sekoaheli sa ka hare 'me se thibela ho rotha ha khatello ea moea e ntse e phahama. Moralo ona o hlompha Shacheng, toropo e tsebahalang khale ka tlhahiso ea veine.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Shacheng 1976 Mosebetsi wa Sehlooho: Sepakete sa Botlolo ea Veine ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Shacheng 1976 Mosebetsi wa Sehlooho: Sepakete sa Botlolo ea Veine e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Shacheng 1976 Mosebetsi wa Sehlooho: Sepakete sa Botlolo ea Veine e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity. The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness.
Dimensions & Packaging: The product bottles of the serie are matched according to the international color matching standard, which are in line with international standards and international aesthetics. With the transparent outer bottle wall and gold as the main color, which is simple, elegant and luxurious.
Tags: Bottle, Packaging design, Wine, Chinese spirit
Production Technology: The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness. Two grape leaves are designed on the lower part of the bottle to wrap the bottle body, as if holding the wine in the palm of the hand, showing her preciousness, and also incorporating the concept of China's first bottle of dry white wine into it. The whole bottle body is painted with golden color, which reflects the glory of Shacheng as an important wine-making town and interprets the supreme sense of luxury.
Design Challenge: In a closed environment with higher temperatures, the air pressure in the wine bottle will increase, which will easily cause the oak cork to fly out and cause the wine to leak. The screw-top design of Shacheng 1976 tightens the outer cap and the bottle mouth, and the outer cap just supports the inner plug, preventing the inner plug from flying and preventing the leakage of wine.
Research: It is committed to digging out the connotation behind the product and telling an evocative story. The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity.
Inspiration: The inspiration of this product is to commemorate this place, reflecting the change from selling products to selling culture. It is committed to digging out the connotation behind the product and telling an evocative story.
Project Duration: Since Yuan Dynasty, Shacheng has been famous for winemaking, and Shacheng Winery is the birthplace of China's first bottle of dry white wine.
Operation Flow: The bottle cap adopts a combination of a screw-top design outer cap and a metal oak inner plug, and the inner plug can be easily pulled out without a wine opener. Regardless of whether the wine is drunk or not, the inner plug can be inserted back and the outer cover twisted back to maintain the overall perfection for collection and brand display.
Patents: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Team Members: Lin Yibin
Image Credits: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Lin Yibin