Sugar of Wagu Mosebetsi oa Mantlha: Sepakete sa Lipompong by Jie Yang

Sugar of Wagu Mosebetsi oa Mantlha: Sepakete sa Lipompong by Jie Yang is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Sugar of Wagu Mosebetsi oa Mantlha: Sepakete sa Lipompong

by Jie Yang

Client: Decelent

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sugar of Wagu Mosebetsi oa Mantlha: Sepakete sa Lipompong

Mongolo oa Buka: Sugar of Wagu ke moralo oa sepakete bakeng sa lipompong tsa setso tse entsoeng ka peo tsa amaranth (grain amaranth) Hubei, Chaena. Lipompong tsena ke lijo tse monate tsa lehae la batho ba Tujia. Sekhechana se thata sa pampiri se hatisoa se le lekhasa ebe se menyoa hore se etse sebopeho sa tau e kholo (tiger), 'me lipompong li beoa mpeng e nang le mebala e mengata. Mebala eohle e tsoa ka meralo ea seaparo sa Tujia brocade 'me e ntšoa limela tsa lehae. Mebala ena ea tlhaho e fiela kamora selemo se le seng, kahoo sepakete se khutlela tlhahong. Moralo o ikemiselitse ho etsa hore thepa e sa tsejoeng haholo ea sebaka e tsebahale ho baahi ba bangata.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Sugar of Wagu Mosebetsi oa Mantlha: Sepakete sa Lipompong ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Sugar of Wagu Mosebetsi oa Mantlha: Sepakete sa Lipompong e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Sugar of Wagu Mosebetsi oa Mantlha: Sepakete sa Lipompong e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Dimensions & Packaging: Length: about 15cm width: About 8cm height: About 20cm
Tags: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Production Technology: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Design Challenge: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Research: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspiration: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Project Duration: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Operation Flow: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Team Members: JieYang