Infant Milk Powder Mohaho oa Kopi ea Lebese le Mosuoane by Shiping Zou

Infant Milk Powder Mohaho oa Kopi ea Lebese le Mosuoane by Shiping Zou is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2022

Infant Milk Powder Mohaho oa Kopi ea Lebese le Mosuoane

by Shiping Zou

Client: Heilongjiang Feihe Dairy Co. , Ltd.

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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The Design

About Infant Milk Powder Mohaho oa Kopi ea Lebese le Mosuoane

Kopi e Koetsoeng ea Bocha ea Lebese la Masea le Mosuoane ke sejana sa sepakete sa lebese la masea le mosuoane. Kopi ena e nyane ebile e bobebe ho e jara. Sekoahelo se na le moaho o kahare o nang le lintlha tse ngata, o nang le lera le habeli la ho koala pakeng tsa sekoahelo se ka holimo le se ka tlase, seo se ntlafatsang tshebetso ya ho koala hantle le ho boloka mosuoane o le motjha kamora hore kopi e buloe. Lehlokoana la tšepe (strap hinge) le etsa hore sekoahelo se ikoale hara ha le ka tlase ho lidigri tse 90, mme se dule se bulehile ha le ka holimo ho lidigri tse 90, e le hore ho lokisa lebese ho se sitisoe. Sesebedisoa sa ho fokotsa lebelo (damping device) se lieha motsamao oa ho koaloa, mme molumo oa 'click' hammoho le mokoallo (groove) li netefatsa hore sekoahelo se koetsoe hantle.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Infant Milk Powder Mohaho oa Kopi ea Lebese le Mosuoane ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Infant Milk Powder Mohaho oa Kopi ea Lebese le Mosuoane e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Infant Milk Powder Mohaho oa Kopi ea Lebese le Mosuoane e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a compact and lightweight milk powder can with a number of thoughtful designs to take better care of families with children. Compared to the single sealing layer on the market, the lid of Feihe Infant Milk Powder Sealed Fresh Can have a pioneering internal multi-point structure design with a double sealing layer between the top and bottom lid, which greatly enhances the sealing performance of the product and locks the freshness of the milk powder after opening the can.
Dimensions & Packaging: The use of the closure of the sound structure design, the user to close the box after the "Ta" sound, in the sensory confirmation of the closure effect, the seal plus insurance to ensure that the milk powder is fresh. Prompted by the groove, to strengthen the user's heart to buckle the lid hint, to avoid forgetting after use or latching is not strict enough to affect the preservation of the product, but also to achieve the effect of double insurance!
Tags: Milk powder, fresh can, babies, delicious, freshness
Production Technology: The product's slow-down device can produce the right damping, the user closes slowly when closed, to avoid the lid suddenly closing to hit the user's hands, the entire use process is safer. The unique strap hinge design ensures that when the lid is opened, it automatically snaps back when it is less than 90 degrees and automatically opens when it is greater than 90 degrees so that when brewing milk powder, the lid will not affect the brewing and the experience is more intelligent.
Design Challenge: Dairy products are products with high requirements for freshness. Even milk powder, with the increase of storage time, some nutrients will be attenuated to varying degrees. Therefore, Feihe has been pursuing the ultimate freshness of milk powder in recent years, and has continuously shortened the delivery time by strengthening supply chain construction and improving supply chain efficiency.
Research: Through the most advanced big data information at present, the most suitable milk powder can packaging for new mothers can be screened, which can not only realize the baby's love for milk powder, but also can well adapt to mothers' usage habits.
Inspiration: Based on the design concept of "technology, protection, ultra-high-end", and the continuation of the Starfleet series star elements. The unique strap hinge design ensures that when the lid is opened, it automatically snaps back when it is less than 90 degrees and automatically opens when it is greater than 90 degrees so that when brewing milk powder, the lid will not affect the brewing and the experience is more intelligent.
Project Duration: The project started in March 2020 in Beijing and finished in 2021 in Beijing, and it was exhibited in Beijing.
Operation Flow: Create an unprecedented milk powder can packaging design through strict quality control and high-quality material selection.
Patents: Heilongjiang Feihe Dairy Co. , Ltd.
Team Members: Shiping Zou
Qinggang Xie
Dongfeng Zhang
Image Credits: Heilongjiang Feihe Dairy Co. , Ltd.