Lowen Lowen: Ho Paka Biri ka China Resources Snow Breweries Ltd.

Moralo oa Lowen Lowen: Ho Paka Biri ka China Resources Snow Breweries Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2022

Lowen Lowen: Ho Paka Biri

ka China Resources Snow Breweries Ltd.

Moreki: China Resources Snow Breweries

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #136751

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Lowen Lowen: Ho Paka Biri

Lowen ke moralo oa ho paka oa letoto la biri. Moralo ona o kopanya ho taka ka pene, bonono ba mezzotint le litšoantšo tsa tattoo tsa seterata. Libopeho tsa jeometri le mebala e khanyang li tšoaea litatso tse fapaneng, ho akarelletsa raspberry, cherry le Weissbier, kahoo mefuta e meng le e meng e ka lemohuoa ka potlako le ka ho toba. Litšoantšo li fapanya litšoantšo tse hlaha le tse bonolo ho theha phello e matla ea pono le semelo sa sechaba. Litoteise li entsoe ka aluminium 'me libotlolo li entsoe ka khalase. Mokhoa o hlophisitsoeng oa khatiso o boloka setšoantšo se seng le se seng se hlakile le se nepahetseng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Lowen Lowen: Ho Paka Biri ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Lowen Lowen: Ho Paka Biri e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Lowen Lowen: Ho Paka Biri ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Boholo le Phuthelo: 70 mm x70 mm x17 mm
Theknoloji ya Tlhahiso: The can is made of aluminum and the bottle is made of glass.
Phephetso ya Moralo: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Kgothaletso: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Nako ya Projeke: The project started in 2020 and finished in March, 2022.
Tsamaiso ya Mosebetsi: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Bala Tokollo ya Boraditaba

E Tshehelitsweng