Li Beer Sephutheloana sa Biri ka China Resources Snow Breweries

Moralo oa Li Beer Sephutheloana sa Biri ka China Resources Snow Breweries ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2022

Li Beer Sephutheloana sa Biri

ka China Resources Snow Breweries

Moreki: China Resources Snow Breweries

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

59,800

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #136752

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Li Beer Sephutheloana sa Biri

Li ke moralo oa sephutheloana sa mpho bakeng sa biri. Botlolo ea khalase e nka sebopeho sa eona botlolong ea letsopa ea Shuang-Er-Ni-Yu e epolotsoeng sebakeng sa setso sa Yangshao. Mebetla e holim'a botlolo e tšoana le maqhubu a metsi a setso le methalo ea litlhapi. Mokhoa oa ho phahamisa litšoantšo (embossing) o sebelisitsoe sephutheloaneng, e le hore sebopeho sa sona se ka utloahala ka ho ama. Litšoantšo tse ntle le mengolo ea khale li eketsa moelelo oa nalane. Sephutheloana se buloa ka ho tabola tiiso e ka holimo. Moralo ona o keteka nalane ea pele ea ho ritela biri Chaena le mokhoa oa setso oa Machaena o sebelisitsoeng bakeng sa biri e ka hare.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Li Beer Sephutheloana sa Biri ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Li Beer Sephutheloana sa Biri e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Li Beer Sephutheloana sa Biri e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Boholo le Phuthelo: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Theknoloji ya Tlhahiso: The bottle is made of glass.
Phephetso ya Moralo: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Dipatlisiso: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Kgothaletso: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Nako ya Projeke: The project started in 2020 and finished in June, 2021.
Tsamaiso ya Mosebetsi: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.