Aqua Minerale Redesign Sephutheloana sa Lino by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2022
Aqua Minerale Redesign Sephutheloana sa Lino
by PepsiCo Design and Innovation
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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The Design
About Aqua Minerale Redesign Sephutheloana sa Lino
Aqua Minerale Redesign ke moralo oa sephutheloana bakeng sa mofuta oa metsi a botlolong a rekisoang Russia. Ho hlophisoa bocha ho akaretsa mefuta e ka sehloohong le mela e nang le tatso, ho kopanya lethathamo lohle tlas'a sistimi e le 'ngoe ea boitsebiso ba pono. Mohopolo o thehiloe ho monahano oa metsi e le mohloli oa bophelo, o hlahisoang ka mefuta e phallang le mela e ntle. Moralo o kopantsoeng o etsa hore mefuta e lumellane 'me o ntlafatsa ho bonahala ha sehlahisoa shelefong. Sepheo ke ho tšehetsa bareki ba lakatsang ho boloka maikutlo a tekano nakong ea matsatsi a maphathaphathe.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Aqua Minerale Redesign Sephutheloana sa Lino ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Aqua Minerale Redesign Sephutheloana sa Lino e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Aqua Minerale Redesign Sephutheloana sa Lino ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
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