Neon Zebra Brand Launch Beverage Packaging: Sephuthelo sa Lino by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2022

Neon Zebra Brand Launch Beverage Packaging: Sephuthelo sa Lino

by PepsiCo Design and Innovation

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Neon Zebra Brand Launch Beverage Packaging: Sephuthelo sa Lino

Neon Zebra ke moralo oa sephuthelo bakeng sa mefuta ea metsoako ea lino tsa cocktail. Lekoere le leng le le leng le sephuthelo sa seno se na le resepe e ikhethang ea seno se tsoakiloeng, e bitsoang equation ea Neon Zebra. Resepe e bontša bareki mokhoa oa ho etsa seno se tsoakiloeng ka sehlahisoa sena. Lekoere le leng le le leng le etsa li-cocktail tse peli, tse abetsoeng ho arolelanoa. Litšoantšo tsa moqhaka tse bontšoang haufi le sehlahisoa li bonolo, li sebelisa sekhechana sa lime le mint ho eketsa botebo. Mekhabiso ena e hlaha e le litšoantšo tse matla tsa dimense tse peli kapa e le mefuta ea dimense tse tharo, 'me li tlisa lefatše la Neon Zebra bophelong.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Neon Zebra Brand Launch Beverage Packaging: Sephuthelo sa Lino ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Neon Zebra Brand Launch Beverage Packaging: Sephuthelo sa Lino e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Neon Zebra Brand Launch Beverage Packaging: Sephuthelo sa Lino ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Read the Press Release