Lay's Smiles Campaign Sesebeliso sa Mantlha: Sepakete sa Dijo by PepsiCo Design and Innovation

Lay's Smiles Campaign Sesebeliso sa Mantlha: Sepakete sa Dijo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Lay's Smiles Campaign Sesebeliso sa Mantlha: Sepakete sa Dijo

by PepsiCo Design and Innovation

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign Sesebeliso sa Mantlha: Sepakete sa Dijo

Mongolo wa Buka: Lets'olo la Lay's Smiles ke moralo wa sepakete sa dijo o tsoetseng ntle Russia. Sefahleho se seholo se bososelang ke ntho e kholo eo motho a e bonang pele hodima sepakete se seng le se seng. Sepakete se boloka boitsebiso ba pono ba Lay's bo se ntseng bo tsejoa hammoho le mefuta ea 'mala e bontšang tatso ea sehlahiswa. Tšehetso e fanoeng ho Lenaneo la Setsoalle la Motheo oa Best Buddies le eona e bontšoa hodima sepakete. Ruble e le 'ngoe e fanoa ho lenaneo lena ho tsoa sepakete se seng le se seng se rekiloeng. Morero ke ho arolelana molaetsa o motle le ho hlahisa lebitso (brand) e le le nang le morero o hlakileng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Lay's Smiles Campaign Sesebeliso sa Mantlha: Sepakete sa Dijo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Lay's Smiles Campaign Sesebeliso sa Mantlha: Sepakete sa Dijo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Lay's Smiles Campaign Sesebeliso sa Mantlha: Sepakete sa Dijo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release